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Fashion Forward: Freshlabels' Strategies for Sustainable Success

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Freshlabels, a trailblazer in the online fashion industry, has been rewriting the rules of sustainability since 2015. In a world where greenwashing is rampant and transparency is scarce, Freshlabels embarked on a mission to redefine the fashion landscape. By focusing on sustainability, design, and quality, they've not only set themselves apart from competitors but also paved the way for a greener future in fashion. Freshlabels recognized early on the need for a shift towards sustainability in fashion. In a landscape where greenwashing was prevalent and transparency was lacking, they faced the daunting task of curating a selection of brands that aligned with their values of sustainability, design, and quality.

‍Navigating Challenges

The road to sustainability wasn't without its obstacles. Freshlabels encountered skepticism from both consumers and brands alike. They had to address the gap between consumer attitudes towards sustainability and their actual purchasing behavior, a challenge exacerbated by the prevalence of greenwashing in the industry. To overcome these challenges, Freshlabels devised a unique approach. They developed their own system for evaluating brands based on criteria such as product materials, working conditions, supply chain transparency, and social activities. This rigorous evaluation process ensured that only brands committed to sustainability made it onto their platform.

Defining Sustainability

For Freshlabels, sustainability isn't just a buzzword; it's a guiding principle. They understood the importance of drawing a "green line" to categorize and describe the sustainability position of each brand. This clarity not only helped consumers make informed choices but also fostered trust and transparency within the industry. Freshlabels' journey isn't just about setting standards; it's about inspiring change. By sharing their insights and experiences, they're empowering other businesses to prioritize sustainability and embrace innovation. Their story serves as a reminder that sustainability isn't just a trend; it's a necessity.

Ready to learn more about Freshlabels' journey in revolutionizing fashion sustainability? Dive deeper into our case study to uncover the strategies, insights, and lessons learned along the way.

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Embarking on the path of entrepreneurship can be daunting, fraught with obstacles and uncertainties.

However, the journey of Adrian Escabias, as detailed in our latest Friends of Bata case study, offers invaluable insights and practical lessons for aspiring entrepreneurs. Here's why young entrepreneurs should delve into Adrian's story of ups and downs, and the strategies employed to successfully launch Aticco Ventures:

Resilience in the Face of Adversity: Adrian's transition from the corporate world to entrepreneurship showcases the importance of resilience. He faced significant setbacks, including the collapse of his startup Subbo and the impact of the COVID-19 pandemic on Escamu. His ability to bounce back and continue innovating is a powerful lesson for any entrepreneur.
Learning from failure: The case study highlights how Adrian turned failures into learning opportunities. For example, the legal issues and partner conflicts he faced in Subbo underscore the necessity of solid legal agreements and the importance of having experienced advisors.
Importance of Intellectual Property: Protecting intellectual property is crucial, as illustrated by the challenges Adrian faced with his CTO at Subbo. Ensuring proper legal safeguards can prevent devastating losses and help maintain the integrity of your business.
Securing Funding: Adrian's experiences reveal the complexities of startup funding. From relying on personal finances and bank loans to establishing community-based pledge funds, his journey underscores the need for creative and strategic approaches to secure capital.
Building a Supportive Community: Aticco Ventures is a testament to the power of community-driven innovation. By fostering a network of experienced entrepreneurs and investors, Adrian has created an environment where startups can thrive through mentorship, collaboration, and shared resources.
Networking and Relationship Building: The value of strong professional networks is a recurring theme in Adrian's story. Regular networking events and workshops at Aticco Ventures help entrepreneurs build essential connections that can lead to new opportunities and collaborations.

For aspiring entrepreneurs, Adrian Escabias's journey provides a realistic and inspiring look at the highs and lows of entrepreneurship. It offers practical lessons on resilience, the importance of solid legal foundations, creative funding solutions, and the power of community. By learning from Adrian's experiences, entrepreneurs can better navigate their own paths and avoid common pitfalls.

Click here to download the case study and find our all details about his challenges and journey!